Ko tātou katoa - The fern is all of us

We designed an OOH campaign to raise awareness for the upcoming 2024 Summer Olympics in Paris. Every detail of each execution was meticulously crafted, featuring genuine ferns to highlight and celebrate each individual athlete participating in the event.

Category
Design, Craft

Agency
Saatchi & Saatchi NZ

Brand identity for the Great New Zealand Tee Off

Golf enthusiasts nationwide were extended invitations to participate in the inaugural Great New Zealand Tee Off, a charitable event aimed at raising funds and awareness for three remarkable causes: Catwalk Spinal Cord Injury Trust, Movember, and Hope Without Fear. The event saw golfers from across the country coming together to tee off simultaneously at more than 180 clubs, spanning from Northland to Bluff.

Category
Advertising, Brand, Design

Agency
Saatchi & Saatchi NZ

A collection of logos for some of New Zealand's leading brands.

Category
Design Direction, Design

I am deeply passionate about typography, from meticulously crafted letterforms to personalised, hand-drawn layouts.

Category
Design Direction, Illustration, Craft

For Tui’s 125th Anniversary I created a book to commemorate their colourful history. Written by Outrageous Fortune’s James Griffin, each spread was lovingly crafted, full of character and variety.
It also doubled as an ideal beer coaster.

Category
Design Direction, Illustration, Craft

Agency
Saatchi & Saatchi NZ

Brand identity for the Samsung Foldable Film Festival.
We partnered with Samsung to create a film festival to challenge some of the country’s leading up-and-coming directors to create short films for a screen that folds.

Category
Art Direction, Design Direction, Craft

Agency
DDB NZ

This was a campaign for Tiger Translate which celebrates creativity and collaborations between local artists. Each piece was hand crafted and then photographed. The result was a set of eye-catching street posters that were displayed around some of Auckland's most popular art and cultural centres.

Category
Design Direction, Phgotography

Agency
Saatchi & Saatchi NZ

Art direction for the upcoming 2024 Summer Olympics in Paris.
This included a revised Waihanga design and photography style.

Category
Design, Craft

Agency
Saatchi & Saatchi NZ

Brand refresh for Lotto Powerball which was rolled out across all touchpoints.

Category
Art Direction, Design Direction, Craft

Agency
DDB NZ

Animation
Flux Animation

A 'world first' and a celebration of Tui in Hawkes' Bay over the years. Printed on absorbant stock, each coaster popped out if you needed to put your beer on one.

Category
Design Direction, Design, Illustration

Agency
Saatchi & Saatchi NZ

For the 2020 Summer Olympics I created a unique art direction for the NZ Team campaign, taking reference from Japanese culture, art and typography.

Category
Design Direction, Design, Illustration

Agency
Saatchi & Saatchi NZ

Out of home design for the 2018 New Zealand Winter Olympics team competing in PyeongChang. This focussed on the grit and determination of our not-so-known hero athletes who risk their lives every day for the chance to represent New Zealand. We did this through a rugged art direction and confronting headlines across content videos and high impact billboards.

Category
Design Direction, Design, Illustration

Agency
Saatchi & Saatchi NZ

New brand identity for Chorus.

We refined the logo to give it a more contemporary look. Putting it into caps and spacing out the letters, gives it a sense of confidence, movement and growth. The letter ‘O’ within the Chorus brand mark represents the fibre cables that connect us to the world.

Fibre optics is the transfer of information via light. So the Chorus brand is represented with colours from across the full spectrum of light, divided into four individual brand gradients.

The new brand system revolves around the portal device, whether in motion or static, the portal demonstrates Chorus’ service and the infinite opportunity it brings to New Zealanders.

Category
Advertising, Brand, Design

Agency
Saatchi & Saatchi NZ

New brand identity for Tourism Fiji.

We updated all of the existing building blocks to reflect the true personality, vibrancy and fun of Fiji. Creating a distinctive visual style, colourway and typeface that felt organic, authentic and handcrafted by Fijians.

Category
Advertising, Brand, Design

Agency
Saatchi & Saatchi NZ

In 2018 Toyota admitted something that no other car manufacturer had ever done. People hate buying cars from dealers.

So we created the Drive Happy Project, to rid New Zealand of the very car-buying experiences that people hate.

First, we brought peoples’ car buying fears to life – literally. We created The Bothers, the annoying creatures that make the process hard and unpleasant.

Then we let them loose online with a truly integrated mobile campaign, with each Bother matched to a Drive Happy solution – creating executions that connected people to Toyota’s all-new car-buying experience, helping people navigate the car-buying process.

Category
Advertising, Design, Typography

Agency
Saatchi & Saatchi NZ

Logo design and brand identity for renowned public speaker Jake Bailey that is fresh, contemporary and bold.
Taking inspiration from Christchurch Boys High School and Lake Rotoiti, two places that hold a special place in Jake’s heart.

Category
Design Direction, Design

Agency
Saatchi & Saatchi NZ

The Silver Fern is a symbol of national pride and sporting achievement. As the icon of our national sporting teams, all those who see it feel a connection with it. It is our stamp of authenticity. The hallmark of an elite experience.

The New Zealand Olympic Committee tasked us with the ultimate honour, of creating a new version of the Fern as their primary logo going forward. One that was bold, contemporary and could represent past and present athletes.

The following is some of the fern exploration, and the final refined design.

Category
Design Direction, Design.

Agency
Saatchi & Saatchi NZ

We wanted to portray the true drive and dedication these athletes have to succeed. We created an OOH campaign that was bold and eye catching, having the athlete interact with the typography.

Category
Design Direction, Design, Retouching

Agency
Saatchi & Saatchi NZ

New brand campaign for retirement villages Metlifecare.

To really stand out in a ‘sea of sameness’, we created unique illustrated characters within relatable scenarios. Seamlessly integrated across multiple touch points. We were seen as having fun, without poking fun.

A place to be you' represented what retirees and their families told us is important to them when considering their retirement years: the freedom to be themselves, to retain their independence and dignity and to live the way they choose.

It also reflects Metlifecare’s approach to village design and development – no two Metlifecare villages are the same.

Category
Art Direction, Brand, Design, Craft

Agency
DDB NZ

Illustration
International Rescue

I was tasked with coming up with a completely fresh credentials document for a Saatchi and Saatchi away day.

This was such a success, that it was rolled out across all future pitch documents and presentations across New Zealand and Australia.

Category
Design Direction, Design

Agency
Saatchi & Saatchi NZ

Orchard Thieves relaunched with a new hero product, crisp apple cider, and a new, confidently edgy attitude.

BRING THE FOX is a manifestation of this attitude, bringing to attention the audacious and confident side of ourselves and heroing their brand logo, the fox, one of the cleverest creatures in the animal kingdom.

When you BRING THE FOX, you bring your own comfortable style and charisma; it’s your alter ego which allows you to make the most of any opportunity and enjoy the moment.

The communication objective at launch was awareness, which was achieved with OOH and digital activity that would cut through the noise in market in both NZ and Australia. These distinct and visually striking pieces of artwork created intrigue, breaking the tired conventions of cider and alcohol advertising and gave Orchard Thieves the strong platform they needed for a successful launch.

Category
Design Direction, Design

Agency
Saatchi & Saatchi NZ

1 in 3 New Zealand women will be affected by domestic abuse during their lifetime. The Women’s Refuge Crisis Line provides them with a safe way to speak out. In 2012 funds were needed to secure this vital service. Bucket shaking and door-to-door appeals had lost relevancy with donors, so we created a new donation mechanism, turning Facebook status updates into dollars. The ‘Donate Your Words’ Facebook app enabled donors to select a dollar value for each word of their update. The donation was made via credit card and their status update was posted to their timeline, acknowledging the donation.

The print and posters were made using individual Facebook status updates.

Category
Design

Agency
Saatchi & Saatchi NZ

Packaging design for some of New Zealand's leading brands, from initial concepts to finished art.

Category
Design Direction, Design

Agency
Saatchi & Saatchi NZ

Following the Christchurch earthquake of 2011, the Marmite factory was forced to close, causing a shortage of Marmite across New Zealand. Coined by some as "Marmageddon" it trended widely online and was reported in the world news, being run as a story in such newspapers as The Guardian and The New York Times.

The advertising campaign was aimed at helping inform New Zealanders of the shortage.

The concept "Don't Freak, It'll be Back" was designed as an illustrated word mark and rolled out as street/billboard, television, POS, DM, web & press adverts. The campaign launched as a televised appeal featuring Graham Henry, the All Blacks World Cup winning rugby team coach, urging the nation for calm.

Category
Design, Illustration

Agency
Saatchi & Saatchi NZ

This was a wedding invitation I designed for friends of mine. They wanted a design that wasn't your usual traditional style, but was still crafted and contemporary.

Category
Design Direction, Design

After New Zealand matched its best-ever haul of metal at the London Olympics, proud sponsor Sanitarium was keen on an idea to celebrate the fact. I created a font entirely made from Weet-Bix. The result was this full page press ad, to remind the world that it wasn't just their opponents Team NZ had for breakfast.

Category
Design Direction, Design, Photography

Agency
Saatchi & Saatchi NZ

Re-design of the My Food Bag & Nadia Lim Cook Book,
to give it a more contemporary, engaging experience for readers.

We wanted this to be more than just a cookbook. A celebration of
the great My Food Bag recipes, their suppliers, and the produce they farm and catch, and how they are a fundamental part of bringing fresh food and ingredients to My Food Bag.

Category
Design Direction, Design

Agency
Saatchi & Saatchi NZ

Handcrafted, typographic print ads for skincare brand Okana.

Category
Design Direction, Design, Typography

Agency
Saatchi & Saatchi NZ

New brand look and feel for all Saatchi & Saatchi stationary.

Category
Design Direction, Design

Agency
Saatchi & Saatchi NZ

The Toyota Corolla is the world’s most popular car – but that ubiquity meant that the car was seen as commonplace. We needed to position the newly designed Corolla as modern and innovative.

We compared the Corolla to other things that have been around for ages, but never go out of style. Jeans and pasta. Simple, timeless, yet modern.

Then created TV ads that always ran sequentially in breaks. Pasta/Corolla, and Jeans/Corolla. Cementing the idea of Corolla as a modern classic.

Category
Advertising, Design, Typography

Agency
Saatchi & Saatchi NZ